This typographic mimicry, also known as a faux font (named faux x, where x is usually a language script), pseudoscript, mimicry typeface, simulation typeface or a “foreign look” font is still in use. These are used largely for the purpose of novelty to make something appear foreign or to make businesses offering foreign products, such as restaurants, clearly stand out. This group includes typefaces designed to appear as Arabic, Chinese characters (Wonton fonts), Cyrillic (Faux Cyrillic), Indic scripts, Greek (an example being Lithos), Hebrew, Kana, or Thai.
His commentary on the many stereotypes hidden in plain sight is as relevant as ever.Įthnic typefaces are decorative typefaces that have been designed to represent characters of the Roman alphabet but at the same time evoke another writing system. They are shortcuts, visual mnemonic devices” writes Paul Shaw in Print magazine. “Ethnic type - not just chop suey but all of the varieties - survives for the simple reason that stereotypes, though crude, serve a commercial purpose.
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